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BON TON TOYS X WWF

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Soft toys with a wild heart

This year marks 30 years of Bon Ton Toys creating plush animals in partnership with WWF. Each one is designed to bring joy, spark curiosity and gently introduce children to the beauty and vulnerability of the animal kingdom.

These cuddly creatures are made to last, crafted with care and a sustainable mindset. From thoughtfully chosen materials to responsible production, WWF plush meets the highest standards in the plush world.

And the best part? With every plush sold, a donation goes to your local WWF office to help protect real animals in the wild.

So every hug helps.